Parent engagement has always mattered. But after years of on again off again lockdowns, distance learning, and economic and social disruption — the relationship between parents and teachers is more crucial than ever.
With 53% of parents feeling anxious about the balance between education and health safety, teachers and ECE leaders have their work cut out for them. These often unsung heroes have to make sure their school or center is safe, parents are reassured, and that children get even more social and emotional support in the classroom.
And parent-teacher communication is at the center of it all.
In this detailed guide to better parent-teacher communication we’ll show you how to help keep your preschool’s parents and families consistently in the loop, without putting additional strain on your team.
This article focuses on how individual stakeholders at your school can improve parent communication. For insights on unifying parent communication across one or more centers, don’t miss our 5 Simple Steps to Streamline Parent and Teacher Communication.
If you’ve been in ECE for long, you’ve probably noticed that great parent-teacher communication pays off. You let families know what you need and when you need it, and they come through with exactly that.
But in case you didn’t know, there is a ton of science out there proving the positive impact of parent-teacher communication on children, parents and ECE businesses.
In other words, strong parent-teacher communication builds trust. And the more parents trust your preschool, the more likely they are to spread the word.
Great parent-teacher communication needs to be simple, accessible, and work both ways. And with digital-savvy millennial parents making up the majority (followed closely by Gen Z parents), your means of communication also need to be 100% tech-friendly.
Here are five ways to make sure your parent comms hit the right note every time.
Parents have a lot on their plates — which is why they shouldn’t have to work hard to find the information they need about their child’s preschool.
From vacation dates to health and safety policies, making it easy for parents to find all the right info is crucial to showing you care. But heavy paper-based handbooks are no longer high on the agenda for today’s tech-friendly parents.
Parents expect easy-to-access school documentation, straight from their mobile phones.
Here’s a snapshot of the info parents need quick access to:
How to do it with MomentPath: With MomentPath parents don’t need to dig through emails, check the school bulletin board or reach out and ask for more info. Now everything they need is just an app away. Simply post an Announcement to the relevant calendar date and you’re done!
With the majority of millennials checking their phones around 150 times a day (yes, really), and 30% of millennial parents allowing their 0 to 3-year-olds to play with a smartphone, many of today’s new parents are bullish on tech.
And with the first 100% digitally native generation following hot on their heels as new parents, the time to take your ECE business digital is now.
Because although the pandemic skyrocketed the use of tech in early learning, there's still work to be done to make your family engagement strategy more digital.
Here’s how to make sure you’re communicating in a way that works for modern parents:
At MomentPath, we believe teachers and preschool staff should be able to choose they tools they want to use. We built our child care management software as a fully integratable system that can help you bring all the tools you love together under one roof.
There’s no better way to build relationships than face-to-face, even if it’s virtual.
Holding regular parent-teacher meetings is a surefire way to help families and teachers get to know each other, better understand family needs and build a solid foundation to support the child’s development.
Here are a few pointers to help you get parent meetings right:
How to do it with MomentPath: With MomentPath’s simple push Notifications, you can make sure parent-teacher meeting reminders appear directly on parents’ cell phones without your teachers having to lift a finger. Simply head to the Moment Maker, hit Notification Moment and you’re good to go!
With so many parents working hard to provide for their families, parental guilt is a real challenge.
Here’s how to help parents feel comfortable and confident:
How to do it with MomentPath: Share personalized updates directly from teacher to parent via MomentPath’s secure Message Center. Forgot a parent’s name? No problem. Simply type the child’s name into the recipient field and all relevant parents and caregivers will be notified!
Communication is a two-way street. Make sure you offer parents a way to share their concerns, feedback and insights.
From giving parents a direct line to teachers, to running regular pulse-surveys, there’s no shortage of ways to help parents feel like part of the team.
Here are just some of the ways to help parents feel heard:
Today’s parents are understandably anxious about sending their children to preschool or child care — but a great parent-teacher communication strategy can help alleviate their fears and build back trust.
From setting up regular parent-teacher meetings, to making preschool information easily accessible, there are many different ways to strengthen your communications and help ease parents and children into preschool life.
With a tech-focused approach and the right tools at your fingertips, you can help bring teachers and families closer together.
Ready to strengthen your school’s communication channels? Request a demo and learn more about how MomentPath can help.