Early childhood education isn’t just an occupation—it’s a community.
From the teacher who’s been at the same preschool for four decades, to the new parents leaving their child for the first time, there’s a whole lotta love that goes into early learning—and as a leader, it’s up to you to utilize that love to create the best experiences possible.
And it starts by listening to your extended ECE family to build a community that works for everyone.
Studies show that parental involvement can improve a student's academic achievement. And it’s not just the kids who benefit. Asking for parent feedback on your entire child care center operations can also help boost overall enrollment and increase revenue. What’s not to love? 😍
But collecting parent feedback is more complex than it used to be. Gone are the days of impromptu chats at pickup. These days, parent feedback is done almost entirely online. And while this new tech-reliant approach to collecting parent feedback certainly has its drawbacks, the upside is that your preschool can benefit from insightful analytics that have a real impact on your center’s success.
So, what does best practice parent feedback look like? How can your systems adapt to this new way of collecting data? And what are the most impactful questions to ask?
In this clear-cut guide (with 25 free sample survey questions) we’ll share the best ways to drill down on parent feedback, simultaneously showcase your brand, and bring your ECE community closer together.
Let’s dive in!
Parent feedback can influence decision-making, so your business actually works for the people it serves.
Here’s why it’s worth the effort:
Gigi Schweikert, CEO at ECE forerunner Lightbridge Academy explains how they use parent feedback to influence their services: “At Lightbridge, we use an NPS or Net Promoter Score, which is really about gauging loyalty versus satisfaction. We also do customer surveys which are more about satisfaction, but the NPS score is about loyalty.”
In other words, marrying parent feedback with regular ‘how are we doing?’ check-ins is a great way to keep your families with you. 👍🏻
Want to ‘wow’ your child care customers at every step? MomentPath’s secure messaging center lets teachers and families share updates, announcements, and real-time snapshots into the moments that matter most. Check it out for free right here.
Parent feedback forms come in all shapes and sizes.
From traditional paper print-outs to Typeform questionnaires, there’s a survey-type for every center. Your results will depend on the length, ease and interface of your surveys.
Whatever parent feedback method you choose, make sure to consider this first:
Michael Miller, Executive Chairman at Kiddie Academy believes tech is the way forward. He told BizJournals.com, “Twenty years ago, the brand experience was about a parent coming in and touring an academy and getting a feel that way. That’s all changed now. Today the brand experience happens on mobile devices, internet, online reviews. That’s where parents become comfortable with your brand.”
And remember: if you’re a MomentPath user, parents can respond to customized quick-pulse surveys in the message center, or you can link straight to Typeform or another survey tool and run announcements in-app that trigger an instant push notification so you can get a better response rate, faster.
Communities grow stronger when everyone has their voice heard—and parent feedback surveys are the best way to let parents have their say.
Investing in parent feedback also helps to improve family engagement and customer loyalty for your unique child care brand—making it that much easier to keep your revenue consistent.
But there’s one stand-out rule to remember: Always act on parent feedback.
If you ask parents to take the time to fill out a survey, you’ve got to follow up. Even if that just means explaining why you’re not going to act on it. Transparency goes a long way in building trust with today’s parents, so use your parent feedback surveys as a way to strengthen that relationship.
“One of the ways we use MomentPath is to communicate with parents about what we're doing with Covid and health and safety. We produce small videos and other messages that we push out to parents through MomentPath, so parents get education about masks, sanitization and our screening process. It’s an extremely helpful tool for us to push out our video productions and give parents a visual understanding of what's happening and what we're doing to protect them and their children,” says Gigi Schweikert, Lightbridge Academy CEO.
As long as you always act, use a tool your parents and staff are guaranteed to love, and weave feedback collection into your wider brand strategies, you’ll end up with powerful data that leads to better business choices.